Privacy policy

Last modified: February 15, 2024

Privacy Policy — seoaudits.digital

Last updated: 2025

This Privacy Policy explains how seoaudits.digital (“we”, “our”, “us”) — operated by SMT Digital — collects, uses, stores and protects personal data belonging to website visitors, clients, and individuals who interact with our services. We are committed to safeguarding your privacy and ensuring that your personal data is processed lawfully, fairly, and transparently, in line with the General Data Protection Regulation (GDPR) and applicable UK/EU data protection laws.

By using our website, submitting personal information, or purchasing our services, you agree to the practices outlined in this Privacy Policy.

1. Data Controller

SMT Digital t/a seoaudits.digital
60 Cannon Street, London EC4N 6NP
Email: support@seoaudits.digital
Website: https://www.seoaudits.digital

As the data controller, we determine the purpose and means of processing personal data collected via this website and our services.

2. Personal Data We Collect

We may collect and process the following types of personal data:

Data you provide directly

Full name
Company name
Job title
Email address
Telephone number
Billing & invoicing information
Enquiry or support messages
Account login details (if applicable)

Automatically collected data

When browsing our website, we may collect:

IP address
Browser type and version
Device information
Operating system
Referral source (e.g., search engine, link)
Pages visited and session duration
Date & time of access
General geolocation (non-specific)

This information helps us analyse site performance, security and usability.

3. How We Use Your Data

We may process your personal data for the following purposes:

To respond to enquiries or support requests
To deliver purchased services, audits or reports
To verify identity and manage accounts
To issue invoices and process payments
To send service updates or administrative communications
To improve website functionality and user experience
To provide marketing communications (with consent)
To comply with legal, regulatory or tax obligations
To prevent fraud, abuse or security risks

We do not sell, rent, or trade your personal data to third parties.

4. Legal Basis for Processing

We only process personal data where lawful under GDPR, including:

Consent — when you opt into marketing emails
Contract — when purchasing services or requesting proposals
Legal obligation — tax, accounting or regulatory compliance
Legitimate interest — website analytics, business development, fraud prevention

Where consent is the legal basis, you may withdraw it at any time.

5. Data Retention

We keep personal data only for as long as necessary to fulfil the purpose it was collected for, including:

Contact enquiries — up to 12 months
Client records & billing — minimum 6 years (legal requirement)
Marketing data — until consent is withdrawn
Website analytics — anonymised and retained as needed

Once no longer required, data will be securely deleted or anonymised.

6. Third-Party Processors

To operate our business, we may share data with trusted service providers such as:

Web hosting platforms
CRM or email marketing software
Secure payment processors
Cloud storage providers
Analytics tools (e.g., Google Analytics)

These organisations process data on our behalf and must comply with GDPR, maintain confidentiality, and implement proper security measures.

We do not permit third parties to use your data for their own marketing.

7. Cookies & Tracking Technologies

Our website uses cookies to:

Deliver essential site functions
Improve performance and user experience
Analyse site traffic and behaviour
Provide personalised advertising (where consent is granted)

You may accept, decline or manage cookies via your browser or our cookie banner.

For more information, see our Cookie Policy.

8. Marketing & Communications

If you subscribe to updates, download resources, or book services, we may send:

Newsletters
Service updates
Exclusive offers
Educational content

You may unsubscribe anytime via the link in each email or by contacting us at support@seoaudits.digital.

9. Payment Information

Payments made through our website or invoicing system are securely handled by PCI-compliant third-party payment processors. We do not store or access full credit card details.

10. Data Security

We implement technical, organisational and administrative safeguards to protect personal data against:

Unauthorised access
Loss or theft
Alteration or misuse
Accidental destruction

However, no internet transmission or storage method is 100% secure.

11. International Data Transfers

Some third-party providers may process data outside the UK/EU. In such cases, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses
Adequacy decisions
Data processing agreements

12. Your GDPR Rights

You have the right to:

Request access to your personal data
Request correction of inaccurate data
Request erasure (“right to be forgotten”)
Restrict processing
Object to processing or profiling
Request data portability
Withdraw consent at any time
Lodge a complaint with a supervisory authority

To exercise these rights, contact support@seoaudits.digital.

13. Automated Decision-Making

We do not engage in automated decision-making or profiling that has legal or significant effects on individuals.

14. External Links

Our website may contain links to third-party sites. We are not responsible for their content, policies, or data processing practices.

15. Updates to This Privacy Policy

We may update this Policy periodically. The most recent version will always be available on this page. Continued use of the website indicates acceptance of any changes.

16. Contact Us

For questions, requests, or data protection concerns:

Email: support@seoaudits.digital
Website: https://www.seoaudits.digital