GA4 Audit
Analytics Implementation & Data Quality Review
Our GA4 audit ensures your analytics implementation is accurate, complete, and aligned with your business objectives. We identify tracking gaps, data quality issues, and missed opportunities for insight.
Get StartedWhat We Do
We audit your entire GA4 implementation—from basic page tracking to complex event configurations and e-commerce setups. We verify data accuracy, identify gaps, and ensure you're capturing the insights you need to make informed decisions.
Our Methodology
Implementation Review
We review your GA4 property settings, data streams, and GTM container configuration to understand your current setup.
Event Audit
We catalogue all events being tracked, verify they're firing correctly, and check parameter accuracy.
Accuracy Testing
We run test transactions and conversions to verify data is being captured accurately and completely.
Gap Analysis
We identify tracking gaps—user journeys, conversion points, and engagement events you should be capturing but aren't.
Recommendations
We provide specific implementation guidance for fixes and enhancements, including GTM recipes where applicable.
How We Work With You
GA4 audits require close collaboration to understand what you need from your analytics. Here's our process:
Analytics Goals Workshop
We discuss what questions you need analytics to answer. This shapes our assessment of what you should be tracking.
Access Setup
We need GA4 property access (Editor level) and GTM container access. We handle access securely.
Implementation Review
Our audit takes 5-7 working days. We test across devices and user journeys.
Technical Documentation
Our report includes GTM screenshots, event schemas, and implementation specifications.
Developer Handoff
We can join a call with your developers to walk through implementation requirements.
What We Cover
GA4 Configuration
- Property settings
- Data streams
- Data retention
- User properties
- Custom dimensions
- Audiences
Event Tracking
- Enhanced measurement
- Custom events
- Event parameters
- Recommended events
- E-commerce tracking
- Form tracking
Conversions
- Conversion events
- Attribution settings
- Conversion paths
- Value tracking
- Lead generation events
- Micro-conversions
Data Quality
- Tracking accuracy
- Bot filtering
- Internal traffic
- Cross-domain setup
- Referral exclusions
- Data thresholds
What You'll Receive
Your Report Will
- Document your current tracking implementation
- Identify accuracy issues and data gaps
- Verify conversion tracking is working correctly
- Recommend additional events to track
- Provide GTM implementation specifications
- Include a measurement plan template
Your Report Won't
- Implement tracking changes (we can recommend partners)
- Provide ongoing analytics reporting
- Include data analysis or insights
- Cover non-Google analytics platforms
- Build custom dashboards
Frequently Asked Questions
Yes, GA4 uses a completely different data model based on events rather than sessions. Many UA implementations don't translate correctly to GA4, leading to data gaps and tracking issues.
We run test conversions and transactions, comparing what happens on-site with what appears in GA4. We check for missing events, duplicate tracking, and parameter accuracy.
Yes, GTM auditing is included. We review your container structure, tag firing rules, trigger configurations, and data layer implementation to ensure everything works correctly.
We'll document exactly what's wrong and provide a measurement plan for correct implementation. For complex setups, we can recommend analytics implementation partners.
Ready to Get Started?
Book a free consultation call to discuss your needs and see if we're a good fit.
Book Your Free Consultation