Content Audit
Strategic Content Performance Analysis
Our content audit evaluates every piece of content on your site against performance data, search demand, and business objectives. We identify what's working, what's not, and provide a clear content strategy moving forward.
Get StartedWhat We Do
We analyse your entire content library—blog posts, landing pages, product pages, resources—to understand what drives traffic and conversions, what's cannibalising itself, and what should be consolidated, improved, or removed.
Our Methodology
Content Inventory
We crawl and catalogue every piece of content, classifying by type, topic, format, and publication date.
Performance Data Merge
We pull traffic, engagement, and conversion data from Analytics and Search Console, merging it with our content inventory.
Quality Assessment
We evaluate content quality, accuracy, and alignment with current search intent. This includes manual review of top-performing and underperforming pages.
Opportunity Mapping
We identify content gaps, cannibalisation issues, and consolidation opportunities. We map these against search demand data.
Strategy Recommendations
We deliver clear recommendations: keep, improve, consolidate, or remove—with specific guidance for each piece of content.
How We Work With You
Content audits work best when we understand your content goals and constraints. Here's our approach:
Content Goals Discussion
We discuss your content marketing objectives, target audience, and any upcoming campaigns or launches.
Data Access
We need Analytics and Search Console access. CMS access helps us understand your content workflow.
Analysis Period
Content audits take 7-10 working days depending on site size. Larger sites (1000+ pages) may take longer.
Content Strategy Session
We present findings in a working session, discussing priorities and how recommendations fit your resources.
Editorial Calendar Input
We can help prioritise recommendations into a quarterly content calendar if helpful.
What We Cover
Content Performance
- Traffic trends by content
- Engagement metrics
- Conversion attribution
- Search visibility
- Social performance
- Content decay patterns
Content Quality
- E-E-A-T signals
- Content depth
- Accuracy and freshness
- Readability
- Visual elements
- User experience
SEO Alignment
- Keyword targeting
- Search intent match
- Title/meta optimisation
- Internal linking
- Featured snippet potential
- Topic authority
Content Strategy
- Gap analysis
- Cannibalisation issues
- Consolidation opportunities
- Topic clusters
- Content format mix
- Competitive positioning
What You'll Receive
Your Report Will
- Provide a complete content inventory with performance data
- Identify your top-performing content and why it works
- Flag content decay and cannibalisation issues
- Recommend specific actions for each content piece
- Identify content gaps and new topic opportunities
- Include a prioritised content improvement roadmap
Your Report Won't
- Write or rewrite content for you
- Provide ongoing content strategy
- Include technical SEO recommendations
- Cover off-site content or social media
- Manage content implementation
Frequently Asked Questions
We evaluate content against E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust), search intent alignment, depth, accuracy, and user engagement metrics from your analytics.
Keyword cannibalisation occurs when multiple pages compete for the same keywords, diluting your ranking potential. We identify these issues and recommend consolidation strategies.
Yes, our gap analysis identifies topics your competitors rank for that you don't cover. We provide a prioritised list of content opportunities based on search volume and business relevance.
For sites with thousands of pages, we use automated analysis combined with strategic manual review of top-performing and underperforming segments. We provide clear keep/improve/consolidate/remove recommendations.
Ready to Get Started?
Book a free consultation call to discuss your needs and see if we're a good fit.
Book Your Free Consultation