PPC Audit
Paid Search Performance & Efficiency Review
Our PPC audit examines every aspect of your paid search campaigns—account structure, targeting, bidding, ad copy, and landing pages. We identify wasted spend, missed opportunities, and deliver a roadmap to improve your ROAS.
Get StartedWhat We Do
We conduct a forensic analysis of your Google Ads and Microsoft Ads accounts to find wasted spend, identify missed opportunities, and optimise your campaign structure for better performance and efficiency.
Our Methodology
Account Access & Goals
We gain read-only access to your accounts and discuss your business objectives, target CPAs/ROAS, and any known challenges.
Structure Analysis
We review campaign organisation, ad group structure, and assess whether your setup supports effective optimisation.
Keyword Deep-Dive
We analyse keyword performance, match types, negative keywords, and search query reports to identify waste and opportunities.
Ad & Landing Page Review
We assess ad copy effectiveness, extension usage, and landing page relevance and conversion potential.
Recommendations & Roadmap
We deliver prioritised recommendations with estimated impact and implementation guidance.
How We Work With You
PPC audits require understanding your business context. Here's our collaborative approach:
Business Context Call
We discuss your target audience, competitive landscape, seasonality, and business objectives.
Account Access
We need read-only access to your ad accounts and Analytics. All access handled securely and removed after.
Analysis Period
Our audit takes 5-7 working days. We review 90 days of performance data minimum.
Findings Presentation
We walk through findings in a video call, discussing priorities and answering questions.
Implementation Support
We're available for follow-up questions as you implement or can recommend certified partners.
What We Cover
Account Structure
- Campaign organisation
- Ad group structure
- Budget allocation
- Targeting settings
- Network settings
- Device targeting
Keywords & Targeting
- Keyword performance
- Match type strategy
- Negative keywords
- Search query analysis
- Audience targeting
- Remarketing setup
Ads & Creative
- Ad copy effectiveness
- RSA optimisation
- Extension usage
- Ad rotation
- Quality Score
- Ad strength
Bidding & Budget
- Bid strategy assessment
- CPA/ROAS targets
- Budget pacing
- Impression share
- Auction insights
- Wasted spend
What You'll Receive
Your Report Will
- Identify wasted spend and quick-win savings
- Reveal missed keyword and audience opportunities
- Assess ad copy and landing page effectiveness
- Evaluate bidding strategy appropriateness
- Benchmark against industry standards
- Provide prioritised optimisation roadmap
Your Report Won't
- Implement changes in your accounts
- Provide ongoing campaign management
- Create new ad copy or landing pages
- Include paid social media audits
- Guarantee specific performance improvements
Frequently Asked Questions
We primarily audit Google Ads and Microsoft Ads. We can also review Meta Ads (Facebook/Instagram) and LinkedIn Ads as part of a broader paid media audit.
We analyse search query reports, match type performance, negative keyword gaps, low-quality score keywords, and underperforming ad groups to identify money being spent without returns.
Yes, we review landing page relevance, Quality Score factors, conversion tracking, and page speed. Poor landing pages are often the biggest source of wasted PPC spend.
It depends on your goals and data volume. We assess whether manual bidding, target CPA, target ROAS, or maximize conversions is most appropriate for your situation.
Ready to Get Started?
Book a free consultation call to discuss your needs and see if we're a good fit.
Book Your Free Consultation