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Technical SEO Audit

Deep-Dive Infrastructure Analysis

Our technical SEO audit focuses exclusively on the technical foundations that search engines need to crawl, index, and rank your site. Ideal for sites with complex architectures, recent migrations, or persistent indexation issues.

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What We Do

We perform an exhaustive analysis of your site's technical SEO health. Using enterprise-grade crawling tools and manual inspection, we identify every issue preventing search engines from properly accessing, understanding, and ranking your content.

Complete site crawl with log file analysis
Indexation audit via Google Search Console
JavaScript rendering assessment
Core Web Vitals deep-dive
Site architecture and internal linking analysis
Mobile-first indexing compliance check

Our Methodology

1

Crawl Configuration

We configure our crawlers to mimic Googlebot behaviour, including JavaScript rendering. We set appropriate crawl rates to avoid impacting your server.

2

Log File Analysis

Where available, we analyse server logs to understand how search engines actually crawl your site—revealing issues invisible to standard crawls.

3

Indexation Review

We cross-reference crawl data with Search Console to identify pages that should be indexed but aren't, and pages indexed that shouldn't be.

4

Performance Testing

We test page speed and Core Web Vitals across device types and connection speeds, identifying specific elements causing performance issues.

5

Architecture Mapping

We map your site's structure, analyse internal link distribution, and identify orphaned pages or crawl traps.

How We Work With You

Technical audits require close collaboration with your development team. Here's our process:

Technical Kickoff

We meet with your technical team to understand your stack, recent changes, and any known issues. This helps us focus on the right areas.

Access Requirements

We need Search Console, Analytics, and ideally server log access. For JavaScript-heavy sites, we may request staging environment access.

Deep Analysis

Our analysis takes 7-10 working days for complex sites. We may reach out with technical questions during this phase.

Developer-Ready Report

Our report includes technical specifications developers can work from directly—no translation needed.

Technical Q&A

We offer a dedicated call with your dev team to walk through findings and discuss implementation approaches.

What We Cover

Crawlability

  • Robots.txt configuration
  • XML sitemap health
  • Crawl budget optimisation
  • URL parameter handling
  • Pagination setup
  • Faceted navigation
  • Infinite scroll issues
  • Redirect chains

Indexation

  • Index coverage errors
  • Canonical implementation
  • Noindex/nofollow audit
  • Duplicate content
  • Thin content identification
  • Soft 404s

Site Architecture

  • Click depth analysis
  • Internal link distribution
  • Orphan page detection
  • Hub page effectiveness
  • Breadcrumb implementation
  • URL structure

Performance

  • Core Web Vitals (LCP, FID, CLS)
  • Server response times
  • Resource optimisation
  • Render-blocking resources
  • Image optimisation
  • Caching configuration

What You'll Receive

Your Report Will

  • Document every technical issue with severity ratings
  • Provide developer-ready specifications for fixes
  • Include before/after crawl comparisons where relevant
  • Estimate impact of fixing each issue
  • Prioritise by crawl budget and indexation impact
  • Include code snippets and configuration examples

Your Report Won't

  • Implement technical fixes (we can recommend developers)
  • Cover content quality or keyword strategy
  • Include backlink analysis
  • Provide ongoing monitoring
  • Make server-level changes

Frequently Asked Questions

We use enterprise-grade tools including Screaming Frog, Sitebulb, and custom crawlers. We also analyse server logs where available and use Chrome DevTools for JavaScript rendering analysis.

Yes, we specialise in auditing JavaScript frameworks including React, Angular, Vue, and Next.js. We test how Googlebot renders your pages and identify any JavaScript SEO issues.

Server access is not required but helpful. If you can provide server log files, we can analyse how search engines actually crawl your site, revealing issues invisible to standard crawls.

Crawl budget is how many pages Google will crawl on your site in a given timeframe. For large sites, optimising crawl budget ensures your important pages get crawled and indexed efficiently.

Ready to Get Started?

Book a free consultation call to discuss your needs and see if we're a good fit.

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