Honda: Technical & UX Review
Honda · Automotive · 2022
Challenge
Honda's dealer network spanned 50+ local websites, but inconsistent SEO implementation meant potential customers couldn't find their nearest dealership. Model-specific pages weren't capturing search demand, and the user journey from research to showroom visit was fragmented.
Approach
We performed a comprehensive local SEO and UX audit across the dealer network, analysing technical implementation, content quality, and conversion pathways. Our team delivered dealership-specific recommendations alongside a centralised strategy to improve the entire network's performance.
Outcome
The results transformed Honda's local search presence. Dealer pages saw significant visibility improvements in local search, model-specific enquiries increased by 55%, and the path from online research to showroom visit became seamless.
Our Methodology
Local SEO Assessment
Audited Google Business Profiles, local citations, and on-page optimisation for each dealership.
Model Page Analysis
Evaluated model-specific content against search demand and competitor performance.
User Journey Mapping
Tracked the path from initial search to showroom visit, identifying drop-off points.
Conversion Optimisation
Improved enquiry forms, test drive booking flows, and dealer contact accessibility.
Key Findings
60% of dealer pages had duplicate or thin content hurting rankings
Google Business Profiles were inconsistent with website information
Model comparison content was missing entirely on most dealer sites
Mobile users struggled to find dealer contact information
Test drive booking required 5+ clicks from model pages
"Our dealers were invisible online. The audit gave us a playbook to fix every dealership and the results have been remarkable—enquiries are up across the board."
National Digital Manager Honda UK
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