Commvault: SEO Performance Audit
Commvault · IT Services, Data Protection · 2021
Challenge
Commvault had strong brand recognition but was invisible for the non-branded searches that drive new business. Competitors were capturing high-intent traffic, while technical debt and content gaps were holding Commvault back from the organic growth their product deserved.
Approach
We performed a deep-dive SEO audit covering technical infrastructure, site architecture, content quality, and competitive positioning. We uncovered critical indexation issues, cannibalisation problems, and content gaps—then delivered a prioritised roadmap the team could action immediately.
Outcome
The results were transformative. Within 8 weeks, Commvault saw an 80% increase in rankings for core non-branded keywords. Organic traffic surged, and the pipeline of inbound enquiries grew substantially as the right audiences finally discovered their solutions.
Our Methodology
Technical Health Assessment
Complete crawl analysis revealing indexation blockers, duplicate content, and site speed issues impacting rankings.
Content Gap Analysis
Mapped competitor content strategies to identify high-value keywords Commvault was missing entirely.
Architecture Review
Analysed internal linking and site structure to improve crawl efficiency and page authority distribution.
Prioritised Action Plan
Delivered a phased roadmap with quick wins and long-term strategic recommendations.
Key Findings
40% of high-value pages were not being indexed due to technical issues
Internal linking was diluting authority across competing pages
Core product pages lacked the depth needed to rank for competitive terms
Page speed on mobile was 3x slower than top-ranking competitors
Meta data was duplicated across 200+ enterprise solution pages
"We knew something was wrong but couldnt pinpoint it. The audit uncovered issues we had missed for years and gave us a clear path forward."
VP of Digital Marketing Commvault
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