Rezcontrol: UX & User Analysis Audit
Rezcontrol · SaaS, Hospitality Tech · 2025
Challenge
Rezcontrol's hotel management platform was powerful, but their website wasn't converting visitors into demo requests. Traffic was decent, but users were bouncing before understanding the product's value. The team suspected UX issues but needed data to prove it and direction to fix it.
Approach
We conducted a comprehensive UX and conversion audit using heatmaps, session recordings, and user behaviour analysis. We mapped the entire user journey, identified friction points, and delivered a prioritised improvement roadmap backed by real user data.
Outcome
The impact was immediate. After implementing our recommendations, Rezcontrol saw 85% higher content engagement and a 65% increase in demo requests. The sales team reported higher quality leads who arrived with a clearer understanding of the platform.
Our Methodology
Behavioural Analysis
Analysed 2,000+ user sessions to understand how visitors navigated the site and where they dropped off.
Heatmap & Scroll Mapping
Identified which content users engaged with and which sections were completely ignored.
Conversion Funnel Audit
Mapped the journey from landing page to demo request, identifying each friction point.
UX Recommendations
Delivered wireframes and copy suggestions for high-impact pages based on user behaviour data.
Key Findings
70% of users never scrolled past the hero section on the homepage
The demo request form had 6 unnecessary fields causing abandonment
Key product benefits were buried below the fold on mobile
Users clicked on non-clickable elements expecting more information
Competitor comparison content had the highest engagement when found
"We were getting traffic but no conversions. The audit showed us exactly why and what to do about it. Demo requests doubled within a month."
Marketing Director Rezcontrol
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